Volkswagen Pricing
Pricing & Offers Reskin
DDB SYDNEY — DESIGN
Volkswagen needed to simplify the information shown on their Pricing & Offers page. Requiring the special price to be highlighted and standard offers to always be displayed. Most significantly, I wanted to introduce hierarchy for the amount of details needed.
A big challenge for this project was the number of sections written as hard-coded HTML text-blocks required in the CMS for each car. Part of ajdusting the styling on the content meant that it also had to be easy enough for content producers to edit daily as legals and offers update.