Tobacco Free Portfolios

In our capitalist economy, the concept of essentially burning money to pass time, relieve stress, or look cool is objectively antithetical. Consider the detrimental toxic effects on human and environmental health, and the invention, promotion and continuation of smoking in modern culture will make some interesting future history and psychology books.

Dr Bronwyn King AO and her team at Tobacco Free Portfolios are on a mission to eradicate toxic investments like Big Tobacco, especially hidden in superannuation portfolios. As a former Olympic athlete and working oncologist, Dr King explains in her viral TEDxSydney (2017) talk how she was amazed to learn her retirement funds were virtually investing in the very cancers she was trying to cure. With the help of Cocogun, we developed a site to inspire and educate others to research and switch to tobacco-free finance.